About us
Empowering brands with purpose and strategy since 2012
Discover how Osees has helped over 200 brands redefine their core, realign their vision, and resonate with their audience through strategic brand positioning and organizational alignment.
Our mission and vision
At Osees, we believe that brand strategy is more than just marketing—it’s the driving force behind an entire company. Our mission is to align purpose with strategy, creating brands that not only resonate with their audience but also inspire lasting impact. We strive to build brands that offer clarity, consistency, and authenticity, helping them engage meaningfully with both internal teams and external audiences.
Our unique approach
Osees’ methodology is grounded in the Redefine, Realign, Resonate model:
Redefine: We help brands uncover their core values and strengths by stripping away distractions and focusing on what makes them truly unique. This step involves in-depth analysis, customer feedback, and strategic clarity.
Realign: Once the brand’s essence is clearly defined, we realign internal processes and teams to ensure that everyone is working towards the same strategic goals. This includes aligning HR policies, developing internal missions, and refining organizational structures.
Resonate: Finally, we bring the brand to market through strategic campaigns and communication efforts that make an impactful connection with the target audience.
Proven impact
Since 2012, Osees has helped over 200 brands navigate the complexities of brand development and market positioning. From small startups to established scale-ups, our clients benefit from a strategic approach that drives both growth and long-term success.
Why Osees?
Osees stands out by combining strategic insight with practical implementation, ensuring that our clients’ brands are not only well-positioned but also internally aligned for sustainable growth. Our tailored approach ensures that each brand’s unique strengths are amplified, creating a lasting impact in their respective markets.
Meet our founder
Onica van Heusden – Bergraaf, the visionary behind Osees, brings a wealth of experience in HR, organizational change, and strategic storytelling. Her expertise in integrating brand strategy with organizational alignment has made Osees a leader in the field.
See the Results of a Brand Loop
We’ve helped businesses from a variety of sectors realign their brands and create sustainable growth. Here are some highlights:
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Marie-Liz de Jongh
De gekregen middelen zorgen dat de creatieve focus binnen het bedrijf op het juiste deel blijft en geen uitstap hoeft te maken.
De Brand ID geeft duidelijke richtlijnen wat heel prettig is voor de partners waar ik mee werk.
